Website jargon guide for beginners

Navigate online business while learning a web developer’s talk with this website jargon guide.

Domain name is how your website is called

Your website needs a name. Yes! That’s a “domain name”. Your domain name can be the same as your business name, for example “flowers.com”. Otherwise your domain name can be your brand or product name, for example magicalroses.com

When choosing a domain name, think about words that relate to your business activity and are unique, memorable, easy-to-spell across countries. Your domain name can indicate a country, for example .ie means Ireland, .co.uk means United Kingdom. Or try a generic one, for example .com, .co, .io.

Hosting is where your website data is stored

Same way your house needs a land, your website needs a space on the Internet. This space is called “hosting”, which means “where your website’s data is hosted”.

Professional hosting providers ensure your website loads fast for people visiting your site. Popular hosting providers are GoDaddy, BlueHost, SiteGround, WP Engine, and others.

SSL Certificates secure your website

You may have seen websites with a green lock symbol? You may have seen “https” and not “http” next to this lock? This lock appears because a website has a SSL certificate. You can get a SSL certificate from your hosting provider.

Explain your business on your website with Content

Content Management System (CMS) helps to update your website and publish blogs.

As a business owner, you want to be able to update your website with images, texts or blogs. This is “content”. Naturally, you need a “Content Management System” (CMS) to manage your website’s content! The most popular is WordPress. It’s easy to get your CMS through your host. Just click the right buttons or ask your web developer to help. When you login to WordPress, you will edit the main text and photos on “Pages”. “Posts” are blogs.

How to explain your business on your website? Imagine your website like a magazine… And now, try paper first. Then add your text to your CMS. First, take a sheet of paper and a pen. This is your website. What information do you want to give your customers? Write a long paragraph about your business. Now, break it into paragraphs. Give each a headline. If you offer services, make a list. Name each service and add a description for each. Add prices.

Visualise your business with photos

WordPress is the most popular Content Management System for business websites.

Now, back to your CMS, WordPress. It’s easier and faster to discover how to present information on your website with a template called “theme”. Choose a theme from a professional provider. A visual page builder Elementor will help you to update a chosen theme with your text and photos. Ah, photos! Find high-quality images on Unsplash, Pexels, Shutterstock, Adobe. Check if menu is clear. Is it easy for customers to find what they need? Check if headlines relate to your customers needs and how they phrase what they are looking for on your site. This is SEO, our next step.

Write for your customer

Search Engine Optimisation (SEO) helps your customers and search engines to understand your website.

Imagine your customer living their life. Suddenly, they grab a mobile phone and start looking for a business like yours online. Write down those words your customer is “googling”. Those words are called “keywords”. Now, enter these words into “keyword planners” to get ideas on what words to include into your website text. Use WordPress plugin Yoast to make each page of your website SEO-friendly.


Okay okay, if this website jargon guide sounds like too much, we get you. Then relax and let KOKONO do all things websites for you.

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